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Madison Encourages Marketing & HR to Partner So Employees’ Customer Interactions Embody Promises

New Performance Perspective and Webinar Explores Ways Recognition Can Increase Employees’ Impact on Brand Perception

New York, NY. June 6, 2012 — As a brand’s authenticity is directly dependent on its employees and their interaction with customers, Madison Performance Group, a global web-based workforce recognition and employee incentives solution provider, has published a new Performance Perspective regarding HR’s impact on organizational branding, titled “The Authentic Brand and Why Marketing and HR Should Partner.”

The Performance Perspective offers guidelines on how HR and marketing can collaborate to ensure their employees are ambassadors for their brands and offers insight on how HR can be an ally to marketers looking to strengthen brand reputation and ultimately increase profitability.

“Traditionally, marketing efforts have been guided by product, place, price and promotion, but it’s time HR helps marketing address the influence employees have on the brand’s promise,” said Mike Ryan, Madison Performance Group’s senior vice president of marketing and strategy. “Employee recognition programs can help translate brand attributes into employee behaviors. The most desired brands realize this connection and are investing heavily in their employee engagement programs as a way to promote increased customer satisfaction and profitability.”

In addition to the Performance Perspective, Ryan will speak about the role of recognition in brand initiatives during a Madison Performance Group Webinar, in partnership with, on Wed., June 20 at 3 p.m. EST. The Webinar will focus on: 1) The brand’s authenticity and its dependency on employee behaviors; 2) How to position and use employee recognition programs to help strengthen brand values; and 3) Tips for integrating recognition reporting with the marketing’s department overall objectives.

Media Contact: Meggan Manson Young & Associates 301-371-6995

About Madison

As a global leader in Social Recognition, Madison delivers intuitive and multi-faceted Recognition, Incentive and Service Anniversaryprograms powered by Maestro, their uniquely configurable cloud-based SaaS technology. Recognition Group Travel, Concierge Travel Arrangements and Corporate Meetings are an integral part of these capabilities. Designed to solve an organization’s unique business issues, Madison’s approach encompasses the totality of a company’s performance drivers and focuses on the individuals responsible for ultimate success–employees, sales and channel partners.

Madison’s performance and sales boosting methods coupled with powerful analytics and innovative solutions give management the power to purposefully engage an audience; measurably identify leadership traits; effectively motivate tangible potential; and sharply incent individuals. Leveraging scientific principles to guide desirable change of human behavior and elevate performance, Madison has been helping clients do more by encouraging their audiences to achieve more for 40 years.

For more information: Madison Email: Phone: 866.535.2543 Fax: 212.308.0646


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