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About Us

Madison Creates Cultures Where Employees Love to Work, Learn, Connect & Succeed.

Our History

Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application. Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

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As a global leader in Social Employee Recognition, Madison Recognition delivers intuitive and multi-faceted Recognition, Incentive, and Service Anniversary programs powered by Maestro, our uniquely configurable cloud-based SaaS technology. 

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At Madison Travel, we focus on creating, managing, and executing innovative meetings, conferences, events, and incentive programs that engage and motivate your people. 

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Company Highlights

  • 45 Years in the Recognition business

  • 47 Years in the Incentive Travel business

  • 20 Years of providing global fulfillment

  • 160 countries in which Madison provides fulfillment


Service Details

  • 5 Million Users Supported Worldwide

  • Millions of unique merchandise items and brands

  • 2,100 Travel programs supported

  • Thousands of Group Travel Events 



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Looking for an Opportunity to Elevate All Aspects of Your Business?

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