Winning Over Digital Natives

July 23, 2015 | By Mike Ryan

Digital Natives are people who have been familiar with all things digital from a very early age. In less than five years, Digital Natives will outnumber Baby Boomers. In 10 years, they will represent 70% of the talent pool. While 5 to 10 years may seem far out to some, taking steps to attract and retain them now is the smartest thing companies can do.

What should your company be doing now to win the attention and capture the loyalties of this group? More specifically, what role should your reward and recognition program play in helping you do so?

In this month’s White Paper, Mike Ryan explores:

  • What is a Digital Native?

  • Why businesses want to hire them

  • What Digital Natives want from employers

  • How Madison makes that all happen with Maestro, the most configurable cloud-based SaaS Social Recognition Technology


Madison creates cultures where employees love to work, learn, connect & succeed. 


As a global leader in Social Employee Recognition, Madison delivers intuitive and multi-faceted Recognition, Incentive, and Service Anniversary programs powered by Maestro, our uniquely configurable cloud-based SaaS technology.

With Maestro, our clients use social employee recognition to strengthen the bond between managers and their teams; and the relationship between employees and their companies.


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New York, NY 10017


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