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Making Service Anniversary Awards Relevant for All Generations

October 31, 2014 | By Mike Ryan


How prevalent are service anniversary award programs? According to WorldatWork, nine out of every 10 companies that have a formal employee recognition structure in place feature one within their portfolio.


There is a reason for that. Service anniversary awards do a good job of celebrating the dedication and loyalty an employee has exhibited over time. Still, in a labor market that’s becoming younger and increasingly mobile, is the one-dimensional nature of the traditional service anniversary award—one that offers simple symbolic and/or emblematic rewards and not broader, lifestyle-based choices, and does so only in five-year intervals—the best way to retain talent?


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​Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application.

 

Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

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