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How HR Can Use Employee Recognition to Support Marketing’s Goals

September 16, 2013 | By Mike Ryan


Marketing leaders are always looking to improve outcomes. In an economy that is people-driven, this represents a golden opportunity for HR to leverage the recognition programs they manage to add deeper value. But how do they begin the process? What does it sound like when they introduce the concept of connecting recognition to other outcomes?


This Performance Perspective represents the first in a new series that imagines how those first conversations might go. This one is between HR and Marketing. Listen in as each department’s leaders discuss the company’s brand, its connection to people and a new role for recognition.


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ABOUT THE COMPANY

​Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application.

 

Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

CONTACT

315 Madison Avenue

New York, NY 10017

212-758-4385

info@madisonpg.com

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