How HR Can Use Employee Recognition to Support Marketing’s Goals

September 16, 2013 | By Mike Ryan

Marketing leaders are always looking to improve outcomes. In an economy that is people-driven, this represents a golden opportunity for HR to leverage the recognition programs they manage to add deeper value. But how do they begin the process? What does it sound like when they introduce the concept of connecting recognition to other outcomes?

This Performance Perspective represents the first in a new series that imagines how those first conversations might go. This one is between HR and Marketing. Listen in as each department’s leaders discuss the company’s brand, its connection to people and a new role for recognition.


Madison creates cultures where employees love to work, learn, connect & succeed. 


As a global leader in Social Employee Recognition, Madison delivers intuitive and multi-faceted Recognition, Incentive, and Service Anniversary programs powered by Maestro, our uniquely configurable cloud-based SaaS technology.

With Maestro, our clients use social employee recognition to strengthen the bond between managers and their teams; and the relationship between employees and their companies.


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