Executing an “Authentic Branding” Employee Recognition Program

January 11, 2013 | By Mike Ryan


Our last Performance Perspectives explored the pertinent design and functional considerations for executing an effective “authentic branding” program that translates brand attributes into behaviors that individuals can relate to and act upon throughout their daily work routines. Taking that idea one step further, this edition will outline the importance of communications, specifically targeted messages that address employee’s questions about corporate initiatives designed to support the brand.