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The Authentic Brand and Why Marketing and HR Should Partner

  • Madison
  • Feb 5, 2021
  • 1 min read

December 5, 2012 | By Mike Ryan


Long after legendary ad man David Ogilvy first suggested that a brand was synonymous with the personality and character of a business, marketing leaders continue to invest millions on building (and protecting) their brand profiles. This is not a misplaced effort by any means. A brand’s financial and reputational value, along with its influence on customer loyalty and purchasing patterns is one of its most valuable assets. But while businesses continue to allocate resources to the external marketplace—through advertising, pricing, packaging and other promotions—marketers have largely ignored initiatives aimed at the internal market; or more specifically programs that align employee behaviors with customer expectations.


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ABOUT THE COMPANY

​Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application.

 

Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

Madison is a proud Employee Stock Ownership Plan (ESOP) company. Through our ESOP, employees earn shares in the company over time, creating an added retirement benefit that grows alongside Madison’s success. With ownership comes a deeper commitment in the work we do and the clients we serve.

 

Partnering with an ESOP company means working with people who truly care—because when we succeed, we all share in the rewards.

CONTACT

315 Madison Avenue

New York, NY 10017

212-758-4385

info@madisonpg.com

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