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Re-Examining ROI for Sales Incentives

  • Madison
  • Feb 5, 2021
  • 1 min read

November 16, 2011 | By Mike Ryan


Measuring the Return on Investment (ROI) for the more conventional sales incentive structure—those based solely on tangible outcomes—has always been a straightforward exercise.  But as more companies consider adding subjective achievements to program earning opportunities the ROI calculation has become more nuanced.


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ABOUT THE COMPANY

​Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application.

 

Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

Madison is a proud Employee Stock Ownership Plan (ESOP) company. Through our ESOP, employees earn shares in the company over time, creating an added retirement benefit that grows alongside Madison’s success. With ownership comes a deeper commitment in the work we do and the clients we serve.

 

Partnering with an ESOP company means working with people who truly care—because when we succeed, we all share in the rewards.

CONTACT

315 Madison Avenue

New York, NY 10017

212-758-4385

info@madisonpg.com

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