3 Ways to Make Employee Objective Setting SMARTer

February 25, 2019 | Mike Ryan

Objectives are the articulation of strategy. Companies use them to indicate what is critical to the businesses and what needs to be accomplished over a fixed period of time. And, as markets evolve, the ability to set targets in a fluid and flexible manner is what separates one business from another.

That’s why so many companies follow a SMART approach toward goal setting. But is defining employee objectives in a manner that is specific, measurable, attainable, relevant and timely really enough?

In this month’s Performance Perspective we explore:

  • Telling employees “what” you want them to do

  • Showing employees “why” they should care

  • Making sure that your SMART goals address opportunities no matter where they present themselves


Madison creates cultures where employees love to work, learn, connect & succeed. 


As a global leader in Social Employee Recognition, Madison delivers intuitive and multi-faceted Recognition, Incentive, and Service Anniversary programs powered by Maestro, our uniquely configurable cloud-based SaaS technology.

With Maestro, our clients use social employee recognition to strengthen the bond between managers and their teams; and the relationship between employees and their companies.


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New York, NY 10017



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