3 Ways to Make Employee Objective Setting SMARTer

February 25, 2019 | Mike Ryan


Objectives are the articulation of strategy. Companies use them to indicate what is critical to the businesses and what needs to be accomplished over a fixed period of time. And, as markets evolve, the ability to set targets in a fluid and flexible manner is what separates one business from another.


That’s why so many companies follow a SMART approach toward goal setting. But is defining employee objectives in a manner that is specific, measurable, attainable, relevant and timely really enough?


In this month’s Performance Perspective we explore:

  • Telling employees “what” you want them to do

  • Showing employees “why” they should care

  • Making sure that your SMART goals address opportunities no matter where they present themselves