top of page

3 Ways Sales Contests Serve Sales Leaders Within the Changing Pharmaceutical and Biotech Industries

  • Madison
  • Feb 5, 2021
  • 1 min read

February 28, 2018 | By Mike Ryan


Few businesses have experienced more change in a shorter period of time than the pharmaceutical and biotech industries. Market forces have made it increasingly difficult for reps to see doctors, let alone navigate the maze of practitioners within evolving delivery models. As a result, leaders in the pharma and biotech industries are rethinking their sales models. And as they do, they are using sales contests more regular now than they ever have.

How can repurposed sales contests reward outcomes as well as behaviors?


How can they prepare and motivate all of your salespeople to succeed in the shifting marketplace?


In this month’s Performance Perspective we explore:

  • Promoting outcomes as well as behaviors

  • Preparing an evolving organization

  • Securing training investments



Comments


ABOUT THE COMPANY

​Nearly five decades ago, our founder, Werner Haase, started Madison in 1975. Beginning as an incentive company, Madison had the first internet-based sales contest in 1995, followed a few years later by the first consolidated recognition web portal application.

 

Madison has evolved through consistent organic growth from a starter incentive company in the 1970s to a leading global social employee recognition and incentive company.  

Madison is a proud Employee Stock Ownership Plan (ESOP) company. Through our ESOP, employees earn shares in the company over time, creating an added retirement benefit that grows alongside Madison’s success. With ownership comes a deeper commitment in the work we do and the clients we serve.

 

Partnering with an ESOP company means working with people who truly care—because when we succeed, we all share in the rewards.

CONTACT

315 Madison Avenue

New York, NY 10017

212-758-4385

info@madisonpg.com

  • facebook_icon
  • twitter_icon
  • linkedin_icon
  • instagram_icon

CONTACT US:

MADISON | Copyright ©2021 | All Rights Reserved | Privacy Policy | Terms & Conditions

bottom of page