We Know How to Measure Your Incentive Travel Program. Do You?

We Know How to Measure Your Incentive Travel Program. Do You?

As businesses emerge from one of the most difficult economic stretches in modern history, investments in Incentive Travel are growing again. In its 2014 Trends Study, The Incentive Research Foundation found that one third of all incentive travel planners will increase their budgets in the coming year. Spending is expected to rise across the board on program components ranging from airline tickets, transfers, activities, events and room gifts. The Society of International Travel Executives (SITE) also declared that “travel for motivational purposes” was approaching a four-year high. They found that almost half of its member base planned to spend more in the coming year.

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