Three Ways Sales Operations Can Improve  the Cost Efficiency and Motivational Impact of Sales Incentives

Three Ways Sales Operations Can Improve the Cost Efficiency and Motivational Impact of Sales Incentives

Our last edition of Performance Perspectives addressed the value that forward looking sales operations teams are bringing to senior sales executives—leaders who must carefully balance the long-term goals of the enterprise against the continuous pressure of hitting revenue requirements. Contemporary Chief Sales Officers (CSO) need a strong sales ops team that can keep reps focused on the specific products, services and customer segments that fuel economic growth, as well as the value-building behaviors that reinforce trust in the brand.

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