Madison Performance Group

If you are at WorldatWork’s Total Rewards 2012 Conference in Orlando next week, please join Susan Brown (Senior Director Compensation, Siemens Corp) and me for our 10 am presentation on Monday, May 21st: Doing More with Less: Reexamining the Business Case for Employee Recognition.

As the title suggests, we will examine how HR leaders can accomplish more through better planning and execution of their employee reward programs.

The Siemens story—one that Madison is very proud to be a big part of—is a great example of how smart HR leaders can accomplish more with rewards and recognition that drive increased efficiency and effectiveness.

Why did we pick this topic? Everyone is under pressure to “do more with less” but too often the focus is on the “with less” part, rather than the “do more” demand. Susan and I—using Siemens’ You Answered program as a real-life case study—will outline how you too can accomplish more.

First, we will talk about effectiveness; discussing why recognition is more important today than it’s ever been and why smart companies are using it to align employee behaviors with brand expectations. Siemens used their program to help employees understand their individual roles in delivering Answers to customers and coworkers alike.

We will also discuss efficiency—and by that I mean the mechanics, the processes and the controls inherent in any recognition program. In that regard, you will learn how Siemens gained the four C’s:

  • Compliance, the ability to automatically manage the program’s policies and rules across multiple business sectors;
  • Control, a deeper visibility into program activity at both the summary and granular level;
  • Consistency across the enterprise, while maintaining a personalized user experience at the business unit level for all stakeholders; and
  • Convenience for employees and HR administrators alike by automating all aspects of the program in a seamless, simple and intuitive manner.

If you can’t join us and want to read more about Siemens’ and Madison’s success together click here.

Siemens USA Revamps it Recognition Program
November 2011
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YOU ANSWERED REWARDS PROGRAM
Madison Performance Group and Siemens USA
May 2011
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Siemens Answers: Connecting Business Needs
and Employee Engagement
Apr 2011
Read Article

I recently had the pleasure of conducting an interview with Susan Brown, Director Compensation for Siemens Corp. We worked with Susan to implement a company-wide employee reward and recognition program that balanced Siemens’ rich tradition of business autonomy with today’s requirements for corporate-level visibility, oversight, and control.

A decentralized operating model has allowed Siemens USA to move with speed and agility within its key business sectors: industry, energy, and healthcare, as well as its corporate and cross-sector functions. But that operating autonomy also meant that its recognition and reward programs varied by business unit and may not have been as closely connected to corporate imperatives as they should have been.

During our discussion she talks about the process she took to socialize the concept with key stakeholders and how she ultimately got their buy in.  She speaks candidly about her preliminary data gathering and how having holes in her financial assessment actually strengthened her business case with the financial executives. She shares her thoughts on choosing a technical solution and explains why it was important for her to find a service provider that brought a higher level of business acumen to the partnership.  And she talks about leveraging a timely shift in Siemens’ marketing message to connect the actions and attitudes of employees to the brand promise.

If you are contemplating a similar move at your company, or just interested in how Susan and her team managed the process, you will find this webinar interesting and informative.