This is an ever-evolving, cross-disciplinary process in which all of Madison’s capabilities are harnessed for interaction. Strategy, Business Analysis, Technology, Communications and Customer Account Management team members are engaged in a highly choreographed effort that unfolds in Madison’s seven-phase methodology:
- Scope Discovery and Definition: Interdisciplinary project teams evaluate and document business needs and goals
- Design: Mutually agreed upon requirements serve as basis for the prototype design, complete with unique layout and brand aesthetics
- Visualization: The web prototype simulates a comprehensive experience of the solution
- Custom Development: Development of approved prototype solution
- Testing: Internal and user acceptance testing
- Communications: Roll out of strategic communications program, user training elements that utilize local language and communications styles
- Launch: Building a culture of recognition and appreciation gets underway