How Awareness Leads To Adoption


You’ve invested in the design and development of your Recognition and/or Incentive program, and now it’s complete. Now what? In order for the program to be successful, your people must know about it. This might sound simple, but it’s an integral part of the process–an awareness campaign with dynamic communications is the essential link between the development and adoption of your program.

Through effective Communications, your audience:

  • Becomes aware of the program
  • Understands how to participate in the program
  • Remains engaged with strategically coordinated reminders throughout the year


Our goal is to create awareness and understanding of the program and its goals among managers and employees. For tips on this topic, download Mike Ryan’s Performance Perspective, Keys to a Great Communication Strategy.

Download Mike Ryan’s Performance Perspective, Six Guiding Principles For Better Communications