Do you want to make your brand resonate with your employees? Most companies start by using their recognition program to reinforce and explain the desired values and behaviors. But if you want to make those values come alive—–go deeper.
Use a recognition platform to create targeted messages segmented by employee group or by data variables that makes sense, typically starting with job function and then segmented by location, tenure, past performance or factors that impact their message. Next, reinforce behavior–defined by key job responsibilities–that is consistent with customer (and coworker) expectations. Include hard data, (customer surveys etc.) manager and peer observation, or both.
By applying recognition you are giving a name and a face to your brand. You are translating it into behaviors that people recognize in a framework that they live every day. And by recognizing those that exceed expectations, you are creating employee role models.
The reality is that employee behavior is a big reflection of your business. It speaks volumes about the authenticity of your value proposition. If employees don’t understand or don’t believe in what your company says it stands for, why should your customers? Give your employees a reason to live the brand and your organization will thrive in the marketplace.